Two years ago this project was born as part of “NATURAL TALENT” exhibition
of Design w1617
eek in Milan, Italy.
After it took a part of two great exhibitions over Italy I decided to make this project
more personal and take this whole idea back to my original roots and to my
home country, Israel.
Israel is a very small country, but its full of means and very talented craftsman.
It was very important for me to create a project that could connect with anyone
around the world, a person who loves modernity but also respects the tradition,
the person that will be happy to take part in a project of young Israeli designers
who are proud to be part of the Israeli industry.